Rui Guo, CFA

Rui is the co-founder of Princeton Asset Management and serves as the firm’s Chief Executive Officer. She oversees the operations, business development, and risk management of the firm. Previously, Ms. Falcon worked as an investment banker on debt issuance and credit analysis for J.P. Morgan in Debt Capital Markets in New York and Hong Kong. Additionally, Ms. Falcon was a member of the Investment Committee as the Director of Investments at a single family office The Cline Group prior to leading the efforts at Princeton. Rui is an MBA graduate of the University of Chicago Booth School of Business with a concentration in Finance and Accounting. Contact Rui.